Letting the Light Out
It’s a new season on earth, so we made ourselves a new website. Our friends helped.
We said we’d do it so we did it—we updated our website. New case studies, new photography, fresh copy, lovely layouts, same stunning typography (Romie forever). Plus we made a sweet little home for all these Field Notes. And don’t sleep on that disco footer. We got room for a dance party down there.
NEW SITE, NEW SEASON
We’ve designed a lot of website in our day, mostly for others. It was a joy to spend time on our own, especially because we took our time. No one-month sprint or manufactured urgency. Been there, done that, don’t care for it. We planned. Followed a thoughtful process, prioritized good conversation and real-time experiments. We gave ourselves time to learn, and adapted as we did. We called in a friend when we reached our limits—Nate Beaty, you make every project better. Your care and curiosity, tenacity and appetite for making things look good and work brilliantly, your hardcore coding skills, all of it—a gift! Thank you for always being willing to put in the work with us. Top tier developer. A-plus human.
Speaking of forever favorites: Lindsay McMenamin, Ariel Rudolph—let’s keep finding ways to work together ‘til the wheels fall off, okay? They brought the heat to QA and bug testing. And Lindsay was the one who got the wheels turning on this whole endeavor, during her time with us this summer, giving our business and design ops a serious glow up. Field of Practice has been at it for almost five years now. Half of all small businesses don’t make it this far. We are blessed with the very best community of clients and collaborators who’ve helped us make the work work. And we’re extremely proud to have a website that better reflects all of it.
OCTOBER IN THE FIELD
Website’s done, Specialty Būn brand tune-up, dusted. Nermin flew her flag at this year’s Flag Feast, with gratitude to the Design Museum of Chicago. Kristin snuck away to the woods for a week to do mysterious things with poems and poets. It was a wildly creative, communal late summer. We’re gonna keep this energy up all fall. First up, we’re extending the party with our pals at the Terra Foundation for American Art to complete the brand roll-out we started this spring. (Big shout-out to Alfredo Ruiz, production designer extraordinaire and all-around calming presence.) Later this month, Kristin will join Nermin in Chicago for a full week of dreaming and scheming—we’ll be at the Deem Symposium at the MCA, tabling at A Taste of Seraj Palestine with The Watermelon Tee, reading poems by candlelight at the lake with our friends, treating our favorite ten-year old to belated birthday dinner, and setting sweet intentions for the final months of the year. Among them: land two more excellent projects. Universe, do your thing.
ON OUR SHELVES
It’s big book season. If you never have, honestly, try Infinite Jest. It’s better to go with a friend. Same goes for One Hundred Years of Solitude. Looking for something a little slimmer but no less meaty? Gaby Calvocoressi’s new book of poems, The New Economy, is a barn-burner. Our hearts are better than before. Or if you just can’t quite let go of summer yet, and you’re a fan of spare, atmospheric storytelling, Tove Jansson’s The Summer Book is breathtaking. Jansson’s also the creator of Moomin, which this writer first read with the aforementioned ten-year old. It’s the coziest, communist-coded children’s comic strip you can hope to curl up with on a quiet morning in a world that requires our kindness, imagination and pro-social mischief. Get yourself something good to read. Tell us what you love.
PARTING THOUGHTS
I have a theory that if I let the light out into the world then we’ll all get to stay alive.
— Gabrielle Calvocoressi, Stacking Cistern My Bones on Top of Your Bones on Top of Your Bones
