We craft culturally resonant brands that inspire deep love & loyalty.

Field of Practice lotus flower logo

Field of Practice is a strategic design studio for purpose-driven businesses ready to elevate their presence, cultivate connection and invest in serious impact. We design for change.

In Medias Res

Coming Soon

Terra Foundation Brand Swag collection

Terra Foundation for American Art

Re-Imagining the Brand for a Global Arts Philanthropy

Watermelon Pictures

Coming Soon

Marble Wit

Science with Heart: Launching an Indie Research Consultancy

A man with a beard wearing a cowboy hat, a dark buttoned shirt, and a patterned scarf over his shoulder.

MO

Type Meets Hype: Branding the First Palestinian-American Netflix Series

Center for Reflective Intelligence messaging gif

Center for Reflective Intelligence

Balancing Art and Science for a Purpose-Driven Design Lab

Seekers brand imager - a hand holds a branded coffee cup

Seekers Coffee

A Soulful Brand for a Spirited Coffee Start-Up

A pink box with colorful abstract shapes and the text 'open up and say ahhh' on the front, placed on a white surface with a pink background.

Dentologie

Top-to-Bottom Branding for the World’s Friendliest Dentists

Compass

Coming Soon

Seeds and Routes brand messaging that reads "From seed to sip" with the logomark and Arabic type

Seeds & Routes

Bilingual Branding for a Specialty Coffee Wholesaler

Friends Fiduciary

Coming Soon

Braver Collective website still showing the About landing page, that reads "Healing in Community"

Braver Collective

Trauma-Responsive Design for a Digital Healing Community

View All Work

Practice Makes Progress

↘ Services

We are a multi-disciplinary, highly skilled and seasoned team with serious chops in strategic design.
We make useful tools and beautiful systems for teams who want to go farther, faster, while building stronger businesses along the way.

Brand Strategy, Visual Identity, Print + Packaging Design, Content Strategy, Website Design, Campaign Development, Creative Consulting + Production, Workshop + Program Facilitation

ABOUT US
A minimalist black and white geometric logo featuring a stylized, symmetrical lotus flower design enclosed within a circular border.

NEWS FROM THE FIELD

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NEWS FROM THE FIELD —

↘ Select Clients

We partner with changemakers and table shakers of all shapes and sizes, from diverse spheres and sectors.

White background with black logomarks showing the names of Field of Practice clients.

↘ Word from Our Partners

  • Kristin and Nermin are among the most creative, engaging people I have had the pleasure of collaborating with. They bring a deep desire to listen and learn, asking all the right questions, to illuminate project goals and strengthen processes.

    – Jessica Warchall, Terra Foundation for American Art

  • Hiring Field of Practice to build our brand identity was the best investment for our growing organization. Kristin and Nermin delivered what they promised and beyond. Kristin’s ability to reflect our brand's values, spirit, and language back to us was remarkable and empowering. Nermin’s design presentations were breathtaking, and she easily captured the essence of our work.

    – Kait Wittig-Mengüç, Founder, Marble Wit Research Co

  • Field of Practice went to great lengths to understand and bring forth the big intentions behind Seekers Coffee—craft, contemplation and connection. They helped us drill down the message and translate our ethos into a stunning, functional design.

    – Imran Ali Malik, Seekers Coffee

  • Having Field of Practice as partners for our nonprofit branding project was transformative. We were impressed by their rigorous research, active listening, and collaborative feedback system. The new visual identity reflects a deep understanding of who we are now and where we are going in the future.

    – Nicole Leapheart, Senior Communications Manager, Friends Fiduciary

  • Thank you for your thoughtful consideration of our voice, brand and mission with every step of your process. I’ve never cried tears of joy more in meetings with you and felt more seen and understood as a brand.

    – Alana Hadid, Watermelon Pictures

  • This process helped us see ourselves more clearly, and we now have a brand that feels like home, reflects our essence and helps us move through the world with more confidence and cohesion. We’re carrying a sense of alignment that lets us move with integrity.

    – Belle Liang, Center for Reflective Intelligence

Field Notes newsletter wordmark

Field Notes is a mostly-monthly newsletter about creativity, community and better living by design.

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