Center for Reflective Intelligence
Balancing Art and Science for a Purpose-Driven Design Lab
SERVICES
Brand Strategy
Visual Identity
The Center for Reflective Intelligence emerged from years of research and practice by the powerhouse duo behind the book How to Navigate Life.
The founders’ research found remarkable outcomes for students and teachers who participated in reflective conversations. Reflection, it turns out, promotes greater self-awareness and deeper connection to self and others. It helps clarify our purpose and values, and drives more intentional action. Building from their years of research, CRI designs creative tools that schools and organizations can use to nourish healthier cultures. We worked with the CRI team to develop the brand’s voice and messaging, as well as an adaptable, user-friendly identity system—we even got to design our first card deck along the way. Together we created a Canva-friendly kit of parts that feels as curious, inspired and playful as the extraordinary humans behind CRI.
Full case study on the way.
↘ Impact
This process helped us see ourselves more clearly, and we now have a brand that feels like home, reflects our essence and helps us move through the world with more confidence and cohesion. We’re carrying a sense of alignment that lets us move with integrity.
— Belle Liang, Founder, Center for Reflective Intelligence
CREDITS
Design: Nermin Moufti
Brand Strategy: Kristin Lueke
CLIENT TEAM
Belle Liang
Tim Klein
Alexx Temaña
YEAR
2025
