Seekers is a small-batch coffee roaster founded by a pair of lifelong soul brothers in pursuit of wisdom, beauty and spiritual awakening.

Together we defined the brand’s look, feel and voice. We created a visual identity that invites curiosity and offers a window into the Seekers mindset—it is light and spacious, earthy and subtle. We also designed a full packaging suite, as well as brand swag and merchandise, including a tote and limited edition screenprint of the “Smaller Fatiha for Drinking Coffee,” composed by al-Habib Ahmad ibn Muhammad al-Mihdar. The brand launched to tremendous fanfare in 2024—you can catch comic Ramy Youssef sporting a Seekers hat in a viral episode of Subway Takes, sharing his fiery hot take: Everyone is a good person. The brand is strong, plus it earned a spot among the STA 100, awarded by the Society of Typographic Arts, in 2025.