Dentologie
Top-to-Bottom Branding for the World’s Friendliest Dentists
SERVICES
Visual Identity
Website + UX Design
Experience Design
Packaging + Print
Content + Copy
Dentologie’s TikTok-famous founders had a little funding and a simple dream: to re-imagine the experience of going to the dentist. In 2021, we stepped in to help. We’ve been by their side ever since.
When we started working with Dentologie, the dental practice already had four locations to its name. With plans to open at least a dozen more locations on the horizon, it was time to get the brand down to a science. We started with service design, developing a scalable experience blueprint and environmental cues for all Dentologie studios, from there making our way into a comprehensive brand and web refresh, packaging and print design, and ongoing content strategy, copywriting and creative direction for Dentologie’s exceptional photography game. Over the course of our work together, Dentologie has developed a patient app, racked up numerous industry accolades and press mentions, opened eight more Chicago offices and expanded to Seattle. We’ll floss to that.
↘ Impact
We asked Nermin and Kristin to take the thing people dread most, the dentist, and make it approachable and fun. They nailed it. Their creativity, passion, and talent for connecting with people’s emotions through design is unmatched. In over a decade working with designers, I have never met a team this good.
— Suhail Mohiuddin, Founder
CREDITS
Design + Experience Strategy: Nermin Moufti
Experience Strategy + Copy: Kristin Lueke
Project Management: Lauren Carpenter
Product Photography: Olivia Kohler
Staff Photography: Olivia Kohler + The Studio Chicago
Website Photography: Breakfast for Dinner
CLIENT TEAM
Dr. Suhail Mohiuddin
Dr. Hany Kurdi
Dr. Oussama Founas
Ashley Gabrielle
LINKS
YEAR
2021-present
