Mo Amer doesn’t just have two wildly successful Netflix specials to his name. He’s also the first Palestinian-American to write, produce and star in a sitcom for the platform.

MO on Netflix is a semi-autobiographical tale of a Palestinian refugee in Texas—it’s a thoughtful, often heartbreaking meditation on borders and belonging. We worked with Mo to create the show’s iconic wordmark and promotional campaign.   The design strikes a loving balance between tradition and modernity, bringing together the typographic vernaculars of his two homes: Palestine and Houston. Tatreez-style patterns are imbued with symbols from the show’s plot, while commanding letterforms take up space and turn up the volume. The identity invites attention and was built to scale to billboards, thumbnails, award season campaigns and everything in between. It was a pleasure and a privilege to help Mo leave his mark on screens, big and small, near you. Viva Palestina.