We craft culturally resonant brands that inspire deep love & loyalty.

Field of Practice is a strategic design studio for purpose-driven businesses ready to elevate their presence, cultivate connection and invest in serious impact. We design for change.

Terra Foundation Brand Swag collection

Terra Foundation for American Art

Re-Imagining the Brand for a Global Arts Philanthropy

MO

Type Meets Hype: Branding the First Palestinian-American Netflix Series

Center for Reflective Intelligence messaging gif

Center for Reflective Intelligence

Balancing Art and Science for a Purpose-Driven Design Lab

Braver Collective website still showing the About landing page, that reads "Healing in Community"

Braver Collective

Trauma-Responsive Design for a Digital Healing Community

Seekers brand imager - a hand holds a branded coffee cup

Seekers Coffee

A Soulful Brand for a Spirited Coffee Start-Up

Dentologie

Top-to-Bottom Branding for the World’s Friendliest Dentists

Seeds and Routes brand messaging that reads "From seed to sip" with the logomark and Arabic type

Seeds & Routes

Bilingual Branding for a Specialty Coffee Wholesaler

Glean Skincare packaging - purple and green product boxes on purple background

Glean

Fresh Branding for an Ancient East African Botanical

Practice Makes Progress

↘ Services

We are a multi-disciplinary, highly skilled and seasoned team with serious chops in strategic design.
We make useful tools and beautiful systems for teams who want to go farther, faster, while building stronger businesses along the way.

Brand Strategy, Visual Identity, Print + Packaging Design, Content Strategy, Website Design, Campaign Development, Creative Consulting + Production, Workshop + Program Facilitation

NEWS FROM THE FIELD

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NEWS FROM THE FIELD —

↘ Select Clients

We partner with changemakers and table shakers of all shapes and sizes, from diverse spheres and sectors.

↘ Word from Our Partners

  • Kristin and Nermin are among the most creative, engaging people I have had the pleasure of collaborating with. They bring a deep desire to listen and learn, asking all the right questions, to illuminate project goals and strengthen processes.

    – Jessica Warchall, Terra Foundation for American Art

  • Field of Practice is a joy to work with.
Their brilliance is matched only by their presence—their ability to listen deeply, name what matters, and create beauty out of complexity.

    – Belle Liang, Center for Reflective Intelligence

  • Field of Practice went to great lengths to understand and bring forth the big intentions behind Seekers Coffee—craft, contemplation and connection. They helped us drill down the message and translate our ethos into a stunning, functional design.

    – Imran Ali Malik, Seekers Coffee

  • Their attention to detail, commitment to storytelling, and ability to balance beauty with practicality elevated our brand in ways we couldn’t have imagined.

    – Imran Ali Malik, Seekers Coffee

  • Thank you for your thoughtful consideration of our voice, brand and mission with every step of your process. I’ve never cried tears of joy more in meetings with you and felt more seen and understood as a brand.

    – Alana Hadid, Watermelon Pictures

  • This process helped us see ourselves more clearly, and we now have a brand that feels like home, reflects our essence and helps us move through the world with more confidence and cohesion. We’re carrying a sense of alignment that lets us move with integrity.

    – Belle Liang, Center for Reflective Intelligence

Field Notes newsletter wordmark

Field Notes is a mostly-monthly newsletter about creativity, community and better living by design.

Have a project in mind? Let’s talk about it.